Chewys Rugelach has been a San Diego staple since 1987. The original branding and packaging looked dated and stale and was no longer helping to promote their delicious product. Chewys entrusted Cielle Studio with the rebrand of their well-established business. We started by refining their logo, making it cleaner and more legible, and created an elegant palette that allows the gourmet rugelach and hamantaschen to shine in their best light. Brand new packaging allows the product to stand out on grocery store shelves and gives customers a sense of pride when they show up with a box of Chewys.