Discover Your Brand Brilliance Workbook

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This workbook will guide you step-by-step with thought-provoking questions and fun exercises to establish your brand’s foundations and develop your brand strategy.

Through these quick exercises, you will effectively and efficiently uncover the essence of your brand, define its identity, gain the tools to create deep connections with your audience, and ultimately feel empowered to grow your business with pride and confidence!

This workbook is a supplement to the Discover Your Brand Brilliance online course, but is an incredibly powerful tool for your business on its own too!

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This workbook will guide you step-by-step with thought-provoking questions and fun exercises to establish your brand’s foundations and develop your brand strategy.

Through these quick exercises, you will effectively and efficiently uncover the essence of your brand, define its identity, gain the tools to create deep connections with your audience, and ultimately feel empowered to grow your business with pride and confidence!

This workbook is a supplement to the Discover Your Brand Brilliance online course, but is an incredibly powerful tool for your business on its own too!

This workbook will guide you step-by-step with thought-provoking questions and fun exercises to establish your brand’s foundations and develop your brand strategy.

Through these quick exercises, you will effectively and efficiently uncover the essence of your brand, define its identity, gain the tools to create deep connections with your audience, and ultimately feel empowered to grow your business with pride and confidence!

This workbook is a supplement to the Discover Your Brand Brilliance online course, but is an incredibly powerful tool for your business on its own too!

This workbook walks you through 10 steps to creating clarity and confidence in your brand.

  1. Crafting Your Brand Statement: Quickly articulate your purpose.

  2. Writing Your Brand Story: Build trust through connection.

  3. Identifying Your Mission and Values: Find clarity and direction.

  4. Showing Off Your Brand Personality: Make your brand relatable and captivating.

  5. Getting to Know Your Target Audience: Attract and retain loyal fans.

  6. Identifying Your Competitors: So you can differentiate or collaborate.

  7. Positioning Your Brand: Strategize your next move.

  8. Creating a Mood Board: Develop a cohesive aesthetic.

  9. Curating Brand Imagery: Connect emotionally with elevated visuals.

  10. Strategy & Insights: Actions you can take now to level-up your brand.